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Know your skin's daily grooming routine
Men deserve more than just a morning shave ritual. This is what every self-conscious man should have in his skin care kit for his daily grooming routine:
CLEANSE
Pollution, the grime of everyday living and the sweat of exercise or a busy train all combine to block the pores of your skin, stopping it breathing and revitalising.
 Why?Essential to remove impurities such as built-up dirt, excess oils and environmental pollution. Effective cleansing is essential to keeping your skin looking fresh and healthy and to avoid blemishes, blackheads and oily shine.
When?
This should be done everyday, once in the morning and once at night. Just lather up the face, massage and rinse with warm water.
How?
Lather on a wet face and risen with warm water.
TONE
Simply add perfection to your daily cleansing ritual.
Why?
It serves to hydrate, revitalise, soothe and balance the pH of the skin. It literally relaxes and tones the pores preparing them to more effectively receive the benefits of the moisturiser.
When?
Used after cleansing the skin, the toner offers additional deep cleansing of the pores. Toners can also be used throughout the day to refresh the skin while eliminating environmental toxins.
How?
Just spray or apply with cotton wool to the face and neck without rinsing. Do not tone if you are about to exfoliate.
EXFOLIATE
Every now and again, your skin needs a good workout.
Why?
Important to remove dead skin cells and unclog pores, stop in-grown hairs and regenerate the skin. It allows your skin to 'breathe' and revitalises it. It is equally important to do this without using any harsh chemical based products.
When?
Exfoliating should only be done two or three times a week, depending on your skin type.
How?
Simply apply exfoliating scrub after cleansing, gently rubbing onto wet face and neck in a circular motion avoiding eye area before rinsing with warm water. Best done under the shower!
MOISTURISE
Urban living and hectic lifestyles put strain on your skin.
Why? 
Moisturising helps to hydrate the skin and is essential to replace lost moisture and to keep the skin soft and elastic. Urban living and hectic lifestyles put strain on your skin, so it is essential to nourish and protect it.
When?
It is best to use a light moisturiser in the day to maximise hydration and a richer night cream to revitalise and repair.
How?
Apply to freshly cleansed face and neck until absorbed.
PROTECT
It is essential to use a quality sunscreen with at least an SPF15 to disarm UV and free radicals.
Why?
It is important to protect your skin against sunlight and the damaging effects of UVB rays (causing sunburns) and UVA radiation (main cause of premature skin aging). A good sunscreen also keeps skin moist and maintains its elasticity and smoothness.
When?
Whenever sun exposure is expected.
How?
To get the maximum protection, it is best to apply to the face and body at least 15 minutes before exposure to the sun and repeat frequently.
In the following table we put together a simple guide that list the details and skin routine to follow for each skin type. Unfortunately there are no shortcuts for first-rate looking skin. Make the 3-step routine a morning and evening task to keep your skin in top form. It shouldn't take you more than 5 minutes (15-20 minutes if deep cleansing with a mask):
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Daily Steps |
Dry Skin |
Oily Skin |
Combination and Normal Skin
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Sensitive Skin |
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1. Cleanse |
· Use cleanser specifically designed for dry skin
· Lather on a wet face and risen with warm water
· Stay clear of soaps and harsh cleansers which will irritate and dry the skin |
· Use cleanser specifically designed for oily skin
· Lather on a wet face and risen with warm water
· Stay clear of soaps and harsh cleansers which will irritate and dry the skin |
· Use a good quality cleanser
· Lather on a wet face and risen with warm water
· Stay clear of soaps and harsh cleansers which will irritate and dry the skin |
· Use light cleanser. Lather on a wet face and risen with warm water
· Stay clear of fragranced products and harsh cleansers which will irritate and dry the skin
· Do not use any products that contain Glycolic acids or AHA’s |
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2. Tone
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· A toner will help to bring back the skins natural balance and prep the skin to better absorbed the moisturiser
· Apply with a cotton ball |
· A toner will help to remove any leftover oil and prep the skin to better absorbed the moisturiser
· Apply with a cotton ball |
· A toner will help to remove any leftover oil reduces and prep ether skin to better absorbed the moisturiser
· Apply with a cotton ball |
· A toner will help to bring back the skins natural balance and prep the skin to better absorbed the moisturiser
· Apply with a cotton ball |
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3. Moisturise
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· Apply a hydrating moisturiser
· Steer clear of products contain artificial fragranced and preservatives as they will dry the skin |
· Apply a light moisturiser specifically designed for oil skin
· Stay clear of any petroleum based moisturisers as they will clog the skin |
· Apply a light moisturiser specifically designed for combination skin
· You can also use two different type of moisturise a light on for the evenings and hydrating one for the day |
· Use a hydrating moisturises dry skin or light moisturises for oils skin
· Stick natural moisturiser, as they do not contain chemical that will irritate the skin |
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Weekly Steps
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Dry Skin |
Oily Skin |
Combination and Normal Skin |
Sensitive Skin |
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Exfoliate
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· Twice weekly, apply in circular motion to rub way dead and dull looking skin, it will also help to lift ingrown hairs
· Don’t use on delicate skin areas, like the area under the eyes
· For best results mix with cleaner |
· After cleansing, three times a week
· Apply in circular motion to rub way dead skin cells, unclog pores and lift ingrown hairs
· Don’t use on delicate skin areas, like under the eyes
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· After cleansing, three times a week
· Apply in circular motion to rub way dead skin cells, unclog pores and lift ingrown hairs
· Don’t use on delicate skin areas, like under the eyes |
· Twice weekly, apply in circular motion to rub way dead and dull looking skin, it will also help to lift ingrown hairs
· Don’t use on delicate skin areas, like the area under the eyes
· For best results mix with cleaner |
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Mask
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· Once a week use a hydrating or revitalising face mask
· It will deliver instant moisture relief to help refresh and sooth the skin
· Apply to clean face and leave for 10-20 minutes |
· Once a week use a use a purifying or cleansing face mask
· It will give the skin a deep clean by drawing out excess oils and impurities
· Apply to clean face and leave for 10-20 minutes. |
· Once a week use a use a purifying or cleansing face mask
· It will give the skin a deep clean by drawing out excess oils and impurities
· Apply to clean face and leave for 10-20 minutes. |
· Once a week use a hydrating or revitalising face mask
· It will deliver instant moisture relief to help refresh and sooth the skin
· Apply to clean face and leave for 10-20 minutes.
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